KEKXIFIED

We are tasked to create a Coca-cola advertisement similar to the famous campaign ad “Coca-Cola For everyone TVC ” wherein this big idea gave birth to a different language ad worldwide. 

The challenge here is, we are tasked to create a theme out of this big idea and we came up with “Philippine Cinema Theme”  (I’ll upload it after this post) 

Here are some snapshot from our shoot: 

See how budget-constricted we are? White Cartolinas for our set and a study lamp for our prod lights! :)) We consumed tons of Coca -cola products that day and boy that shoot was hell tiring! 

Last month, Everyone was tweeting about Ed Westwick coming to the Philippines for Penshoppe. The fuzz was just so overrated that made everyone so curious.

Yesterday, on my way to The Fort, i saw the Penshoppe ad finally, (refer to the photo above) and my reaction was like, “whuttttt?, that’s it? srsly.” it doesn’t even represent Penshoppe’s style very well. Don’t get me wrong, the ad was not THE worst or awful, it’s just that, you already got the chance to have “The Chuck Bass”  to model for your brand.(For sure, it cost Penshoppe a lot). I mean, you made him come all the way here for that? They could have been more creative or something. Oh well, just saying. 

On the other hand, I really like the new “green” billboard of Coca Cola.

The promise:

The billboard has a number of ingenious features that show what’s possible for making a greener planet:

 -          3600 pots (made from recycled Coca-Cola bottles) contain a blend of organic fertilizers with industrial by-products to nurture the tea plants;

-          On the average, each plant can absorb as much as 13 pounds of carbon dioxide per year (a total of 46,800 pounds of carbon dioxide for the 60’x60’ billboard (per botanist Anthony Gao who worked with Coca-Cola according to the Philippine Star);

-          A drip irrigation system ensures the plants livelihood by efficiently distributing water.

(got it from phil star)

True or not, at least it’s something new to our eyes, that’s the intention anyways of advertisers allotting grand of bills on their billboards, right? :) TEEHEE! :)